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Jovial King, founder of Urban Moonshine
Tuesday, June 3 

5:00 p.m. San Francisco • 8:00 p.m. New York
An Evolver Talk




How can you become a professional herbalist, providing botanicals of the highest integrity to help people maintain an optimal state of wellness? Jovial King is a leader among a new generation of herbalists dedicated to producing tonics, bitters, and remedies under a strict code of ethics and integrity. Her botanicals use ingredients farmed and sourced under close supervision, and are prepared according to traditional recipes with great attention to critical details.

  • How can you ensure the highest quality of herbs in your remedies?
  • What do you need to know about FDA regulation?
  • How do you reach herbalists to let them know about your products?
  • How can you turn your herbalism hobby into a business and pay your rent by serving your life’s mission?

In this live, interactive video session, Jovial will share her entrepreneurial vision for her company, Urban Moonshine, and discuss the exciting contemporary herbal movement.

This presentation will be informative and enlightening for aspiring herbalists and conscious consumers attentive to the beauty and benefits of herbs, and who seek to incorporate herbal remedies into a nutritional and wellness regimen.


Jovial King is a family herbalist, founder and owner of Urban Moonshine. She has studied herbal medicine extensively with an array of renowned teachers, including Rosemary Gladstar, Brigette Mars, Guido Masé, and Christopher Hobbs. Jovial started Urban Moonshine in her kitchen, and has grown the company into a strong innovative presence within the natural supplements industry. She has appeared as an herbal expert blogger for Martha Stewart’s Whole Living. Mother of two boys, Jovial draws inspiration from adventure, travel, friends, and holistic health.


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A Vision for the Business of Herbalism