What is Streetwear – Definition of Streetwear. The phenomenon of citayam fashion week cannot be separated from fashion streetwear. Then what is streetwear? Why is it so popular with teenagers? Come on, see our review!
Based on the language, street wear consists of two words: street, which means street and wear, which means to wear. So it can be concluded that streetwear is a street clothing
Streetwear is a dress centered on casual and comfortable pieces such as jeans, t-shirts, baseball caps, and sneakers. This style grew out of the hip-hop fashion that originated in New York and California Surfers. Some elements such as sportswear, punk, skateboarding, and Japanese street fashion also influence this style.
Streetwear can be a reflection of today’s cultural landscape. Therefore, street fashion will change as the people who wear it change.
Then, what does streetwear look like?
Streetwear is personal and highly dependent on unique style, location, and income level.
Remember that at its core, streetwear is about combining comfort and practicality with self-expression.
Even so, there are several types of clothing synonymous with streetwear: Hoodies & sweatshirts, T-shirts, Sweatpants, and sneakers. You can try to mix and match these clothes for your street fashion.
Comfort: Streetwear consists of casual and athletic wear such as sweatshirts and joggers. If the clothes you’re wearing aren’t suitable for “skateboarding”, chances are it’s not streetwear.
Rarity: Hypebeast culture is all about limited edition items. This rarity can make your clothes look more fashionable. These are the same principles that underlie haute couture, but streetwear is more accessible.
Menswear styles: While streetwear is popular with all genders, it is closely related to man’s wear and traditional masculine items. For example, jackets and work wear.
Contemporary art: Some of the most successful streetwear graphic t-shirts and logos borrow from the work of contemporary artists or poke fun at classics. Sometimes it’s an approved collaboration, and sometimes it’s not.
The History And Origin of Streetwear
Streetwear as we know it originally dates back to the 1980s and 1990s. At that time in the United States, California, the surfing and skateboarding culture was in vogue. So it’s excellent for skateboarders to put logos and stickers on their skateboards.
In the 80s, surfboard designer Shawn Stussy started selling printed t-shirts featuring their logo. Not only selling skateboards and printed t-shirts, Stussy also created a different market at that time, where he limited his clothing sales. Thus causing a trend of exclusivity among streetwear fans. Over time, more and more streetwear fashion labels and brands have sprung up.
Pop culture also contributed to the popularization of this street style. Examples of streetwear’s relationship with pop culture can be seen through the various music types influencing street style. Throughout its history, streetwear has been heavily influenced by hip-hop culture.
Streetwear and urban style a la pop idol
You can also thank rap musicians for gold chains, tracksuits, bucket hats to trendy white Nike shoes.
Recently, streetwear has seen a new influence: K-Pop. Thanks to the popularity of K-Pop bands worldwide, such as BTS and Blackpink, streetwear is becoming popular again.